Kenyatta has dreamt of having a beauty line since she was a little girl. Her love for beauty all started when her Aunt Vicki used to put bright red lipstick on her lips, when she was a toddler and the rest was history. She went to cosmetology school in 2014 and continued her journey with fashion and beauty all in one.  

She wanted this beauty line to be the true representation of all the things she had experienced in life. The process may not have been easy but she trusted God throughout her journey. Pulchritude simply means physical beauty and comeliness. She chose this unique name, simply because it is an additive to her own personal uniqueness. 

Each product was named specifically after a moment or an experience that the Lord proved himself strong. The names may be simple but the deep rooted meaning is what makes this beauty line even more special.